Android Vs. iPhone

21 Nov 2011

At Insite, we’re a happy group of designers, developers, techies, nerds, whatever-you’d-like-to-call-us. And as you might expect, a group such as this has a strong opinion about happenings in our industry.

Recently, Ryan (PC) and Jimmy (MAC) delighted us with a little debate on whether or not Android will surpass iPad in 2014.

It went like this…

On UI Consistency:

Jimmy: “Since Apple has full control over the software AND hardware, there’s less of a disconnect from the user’s perspective. Android, however, is different from one manufacturer to the next (ex. Samsung vs. Motorola).”

Ryan: UI Consistency is both a benefit and a detriment to Android. There are large markets that don’t want the “standard” interface, and want something different. With iOS that’s not even an option. With Android, they’re just waiting for someone to have the foresight to do it.

On International / Language Support:

Jimmy: “My wife’s Korean parents can attest to this. They couldn’t find alternate Korean text options on the Droid market and when there was the option, it was extremely limited.”

Ryan: The beauty of Android is if you want Korean language support, you can write it. It’s really that simple. It’ll have Swahili and Sanskrit support as soon as there’s a marketable interest in having it. The point being that there isn’t currently Korean support because no one has found it profitable to have it. I don’t know what the market numbers look like in Korea, but if a lot of Koreans start using android devices, you can be certain that Korean language support will become standard very quickly. Anyone can write it, distribute it, sell it, whatever, and they don’t need Google’s permission or approval. And if it’s any good, Google will buy it and incorporate it into future releases.”

On Battery Life:

Ryan This comes down to the apps. Battery life in a bare-bones iPad and a bare bones Android pad are pretty much the same. It’s the apps that burn the juice. Android is going through the same growing pains Windows went through in the late 80s and early 90s. People suddenly discovered that anyone could write desktop apps and a whole lot of terrible apps were written. There are a million apps to make cat sounds for Android that burn through your battery in a half-hour, but that doesn’t make those the benchmark for apps. Well written apps don’t burn battery life any faster on one platform over another.”

Jimmy: “Having Flash on android definitely helped Apple win this battle early on; even after taking a lot of flak for not supporting flash, Apple stuck with their decision. However, this argument is moot now that Adobe has announced discontinued support for mobile devices to focus on HTML 5. Apple knew early on how Flash could kill the battery life of mobile devices. They also knew floppy discs were coming to an end before everyone else.”

On App Stores:

Jimmy: “I think it’s a given that Apple has a pretty huge head start on this, so again, unless the Android market really takes some major leaps forward soon this could hurt in the long run.”

Ryan: The app store will be the death of iOS in the end. To go back to the Windows in the late 80s example again: this battle’s already been fought and lost by Apple. Restricting development for your platform is a poor model. The platform that lets businesses easily and cheaply build their own apps for business purposes wins.

Last thoughts: 

We can argue all day long about what we think will happen in this ever-changing industry but, as Jimmy says, it’s gonna boil down to the opinion/perception of the general consumer. We (as a company) shouldn’t rule out either, but instead keep embracing new technology as it emerges.”

I guess we’ll see in 2014. If the world is still here, we’ll thankfully have record of this conversation and maybe one of these guys will owe the other a drink. We’ll enjoy seeing that.

 

 

 

Engaged to Google

4 Nov 2011

In a world of experts and how-to books, it’s sometimes hard to discern who the real experts are and whose advice to take.

But when it comes to Google and their various tools, the best advice you can get comes from… well… Google. That’s why, when given the invitation to join their Google Engage program, we jumped on it!

Google Engage is a program designed by Google to communicate with and educate vendors who offer Google Adwords services to their customers. Through this program, Insite has gained access to the latest trends in the online advertising community, advertising vouchers for new customers, webinars, videos and online tutorials as well as direct access to Google professionals as we navigate the ever changing world of online advertising.

Keep watch on our blog as we explore the services and tools of Google Engage…more to come!

Five Top Ways to Make Networking Work for You

Five Top Ways to Make Networking Work for You

3 May 2011

As someone who is passionate about connecting people and building relationships, effective business networking is a central part of my daily life.  I have been using business networking to grow and develop my own business for over 12 years.  Below are a few tips to make networking work for you:

  1. Set realistic expectations – Before going to an event, take time to consider the people who will likely attend, and your own objectives for the networking opportunity.  What are the best outcomes you could hope for from this event?  Do you want to connect with specific people?  Don’t overdo it.  If you make two to three good connections (connections where they will remember you and you know enough about them and/or their company to make for a meaningful follow up) you have done well.
  2. Follow up – Within 48 hours after the event or meeting, send an email or write a thank you note summarizing the connection, reminding them of the opportunities that were discussed and documenting next steps, particularly if they are items on YOUR “to do list”, not theirs!  Then, do what you said you would do!  It sounds simple, but this is where many networkers fall short.
  3. Actively seek opportunities to make connections – Proactively offer connections you think would benefit both parties, even if it doesn’t involve you.  If you are an active and effective networker, you know many people.  If someone expresses a need to you and you know someone who may be good for them to meet – offer to make an introduction.
  4. Give-first mentality – Don’t worry about “What’s in it for me?”  Just know you are a part of a networking ecosystem and we all need things, and you will receive support when the timing is right.  If you are known as a selfless and generous connector, people will go out of their way to keep you in mind for opportunities that could benefit you.  Focus on giving first.  It must be genuine.
  5. Be open to surprises – Trust the process when someone you respect says, “You two should meet!”, even if you don’t always know why or what you are supposed to be getting out of it.  Some of the best connections happen by unexpected surprise!  It is hard to find like-minded people who share interests or passions.  If someone you respect believes there is one of those people out there for you, you never know what greatness could come from it.

There are many great ways to network, and everyone will have a different style.  Think about what makes you feel most comfortable and what makes it fun for you.  If you are having fun, you will be more relaxed and authentic.  While others may leave feeling they attended yet another great networking event with no tangible results, consistent execution of a thoughtful plan will lead to many meaningful connections and new friends.